Department of Agricultural Economics
University of Tennessee
314 Morgan Hall
Knoxville, TN 37996-4518
(865) 974-7410
(865) 974-9492 (FAX)
crh@utk.edu
Website: Horticultural
Business Information Network
Areas of Responsibility
- Marketing of nursery and
greenhouse crops
- Marketing of fruit and
vegetable crops
- Direct marketing and value-added
opportunities
- Landscape and retail garden
center management
Educational Priorities:
- Strategic management and planning
- Vertical coordination mechanisms and strategies
- Supply chain management of horticultural industries
- Marketing management (planning and implementation)
- Managerial economics and decision analyses
- Retail image assessment
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